Guides
Short, practical answers to the questions people ask about Instagram, TikTok, YouTube and Facebook: what the apps can do on their own, and what to do when they cannot.
Guides
How to see someone's most viewed Reels on Instagram
Instagram shows a view count on every Reel but never sorts by it. Two ways to find any account's most viewed Reels: reading the Reels tab, or ranking it in one click.
How to sort TikTok videos by views, popularity or date
TikTok profiles have Latest, Popular and Oldest tabs and nothing else. How to sort any profile, search, hashtag or your Favorites by views, likes, shares or date.
How to see someone's first post on Instagram
Instagram has no oldest-first view for other people's profiles. How to jump to anyone's first post without scrolling for an hour, and how to sort your own posts oldest to newest.
How to find viral Reels in your niche
A repeatable way to find the Reels and TikToks that broke out in your niche: pick the right accounts, rank their posts by outlier score, and study the top ones.
How to transcribe Instagram Reels and TikToks, one or fifty at a time
Get the transcript of an Instagram Reel, TikTok or Facebook Reel, or of a whole selection at once, and export the text next to each video's views and likes.
Export Instagram posts to Excel, CSV or Google Sheets
Export any Instagram profile, Reels tab, hashtag or saved collection to Excel, CSV or Google Sheets, with views, likes, comments, captions and links for every post.
What is an outlier score?
The number that separates a breakout from a big account's normal day, with a calculator.
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